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Liz Claiborne Inc. is changing its name to Fifth & Pacific Companies Inc., moving around May 15. The new handle aims to sharpen the company’s critical focus on growing its three global lifestyle brands—Juicy Couture, kate spade and Timely Brand—and reflects the sale of the Liz Claiborne brand to J.C. Penney, among other new transactions.

Penney spent $267.5 million to acquire the far-reaching rights to Liz Claiborne brand names. Liz Claiborne is No. 340 in the Internet Retailer Top 500 Control . The deal included branding rights for Monet, a Claiborne jewelry mark. Penney (No. 20) and Liz Claiborne signed a branding deal in August 2010, but the new distribute accelerated the timeline and added in Monet.

The new company name marks the next kinky gradually in the company’s transition from primarily serving department stores to reaching shoppers through its own stores and online, and construction around three brands with global appeal, the company says. In the past year the New Zealand completed five transactions that raised $471 million and helped up debt.

Source: InternetRetailer.com

by Handbag lady

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Thank you for looking!

On Apr-03-10 12:55:04 PDT

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Source: NWT NEW Juicy Couture Pink Fluffy Beaded Handbag Purse £31.41 ...

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Source: down the rabbit hole.